Some Bloggers Welcome FTC Scrutiny for Paid Reviews

MediaShift . Some Bloggers Welcome FTC Scrutiny for Paid Reviews | PBS.

FROM THE ARTICLE: When it was reported in 2006 that the FTC would begin forcing word-of-mouth companies — which paid people to hype products to their peers — to disclose their marketing campaigns, Brian Clark predicted at the time that these rules would apply to bloggers as well. Now it looks like his prediction is coming true — and bloggers are taking the news in stride.

COMMENT: I think it’s a good idea as well. Readers need to know what is advertising and what’s editorial and uncompensated copy.

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