Online advertising ‘overtakes TV’ in UK | CF
Clipped Fresh — By Christopher Spencer on September 30, 2009 at 2:19 pmBBC NEWS | Business | Online advertising ‘overtakes TV’.
FROM THE ARTICLE: Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said. Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn. Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers.
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