New Stuffed Crust Pan Pizza ad copy stretches bounds of believability | Clipped Fresh
Clipped Fresh — By Christopher Spencer on September 1, 2009 at 7:41 AMPizza Hut Mixes Two, Makes New Menu Item – Restaurant News – QSR Magazine.
FROM THE AD COPY: For millions of Americans, the hardest part about pizza night is often settling the debate between ordering Stuffed Crust or Pan Pizza. But now everyone wins. Pizza Hut is delivering two favorites in one recipe.
“The arrival of Stuffed Crust Pan Pizza is the biggest news to hit our Pan Pizza in nearly three decades,” says Brian Niccol, Pizza Hut chief marketing officer.
“I didn’t think it was possible to make our Pan Pizza any better, but with the addition of a ring of melted cheese stuffed deep into the crust, we’ve created a pizza that hits the jackpot.”
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