Blogger kickbacks: Approval by a blogger can mean sponsor money

Approval by a Blogger May Please a Sponsor – NYTimes.com.

FROM THE ARTICLE: Colleen Padilla, a 33-year-old mother of two who lives in suburban Philadelphia, has reviewed nearly 1,500 products, including baby clothes, microwave dinners and the Nintendo Wii, on her popular Web site Classymommy.com. Her site attracts 60,000 unique visitors every month, and Ms. Padilla attracts something else: free items from companies eager to promote their products to her readers.

COMMENT: I think it’s incredibly important to be transparent about this kind of thing to your audience, clearly label ads as such and editorial copy as such. I’m glad the gov is looking into all the blogger kickbacks. The audience deserves to know biases.

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