Abercrombie & Fitch in a pinch

Abercrombie & Fitch: Worlds Worst Recession Brand? – TIME.

COMMENT: The clothing brand, known for putting its name on most everything it sells, won’t sell out its chic image for a little profit in a recession. The decision to stay high and mighty might leave the company a carcass when it’s all said and done.

FROM THE ARTICLE: As the economy spiraled downward and competitors like Aéropostale started discounting like crazy, Abercrombie refused to lower prices. The company insisted that price-cutting would cheapen the cachet of the brand.

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